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Top 6: October 26th 2016
Interactive
Samsung: Beat The StreetTop 6: October 26th 2016
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the Dutch Traffic Safety Association) Cheil Worldwide Netherlands and Samsung have developed the free virtual reality game ‘Beat The Street’. In this VR game, young people experience a wide range of dangerous traffic situations that are very true to life. They have to make choices and take action – for example, look carefully, cross the street or indeed wait until it is safe. The motion sensors in the Gear VR give the children live feedback so that they are confronted, in a playful way, with the consequences of their actions.
Account: Judith Langeslag, Sanne Kleindijk-Zaalberg, Mariska Kloezen
Strategy: Hans van Gils
Responsible for the project at Samsung: Gerben van Walt Meijer, Susanne Damen, Anne ter Braak, Femke Koenen |
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