JKCCS: Kashmir Blind Spot

Being the oldest dispute on the UN's roster of international conflicts, Kashmir has turned into a blind spot for the world over the years. In order to communicate to the people who turn a blind eye to Kashmir issue, BlackSheep.Works, created special typography, using Braille, for the strong messages exhorting them to open their eyes and hearts to Kashmir’s pain. With 20 million plus impressions, 8.5 million plus reach on Twitter, and over 25,000 poster downloads from the micro site #KashmirBlindSpot Campaign hit all the right spots and generated a huge response for the cause.