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Tesco: Here's to the Hosts
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Tesco Say 'Here's to the Hosts' in Heartfelt Public-Led Campaign This Christmas Tesco & Rothco hand over advertising space to the Irish public to share personal thanks with holiday hosts. On November 1st Tesco and Rothco are launching the first phase of an innovative new Christmas campaign, 'Here’s to the Hosts'. Tesco's ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. The brief was 'to win Christmas' and in response, Rothco made it clear that to win Christmas, Tesco needed to win hearts and minds first.
Client Tesco Ireland Related |
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