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rustlers: 80 Years of Torment
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Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called "80 Years of Torment", subverts the advertising cliche of taking a rose tinted flashback view of an individual's life a history as a happy place, and takes a grittier and depressing look at an individual's lifetime. The film, which launches Rustlers' new flame grilled burger, follows a man's life from boyhood to old age. The campaign is designed to engage the brand’s core target audience of 16-24s, while also appealing to the parents who buy it by promoting its quality credentials through an emphasis on its unique flame grilled cooking process.
Jr Copywriter Teddy Souter Related |
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