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ALDI Nord: The Hunger of the Gods
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For the first time since ALDI was founded, the discount market chain groups ALDI Nord and ALDI SÜD have launched a joint marketing campaign. In the humorous cinema spot "The Hunger of the Gods", the king of the gods, Zeus recognizes that true luxury is to be found not at Mount Olympus, but rather on earth at ALDI. After all, true luxury lies in simplicity. The cinema spot is part of an image campaign created by Oliver Voss Werbeagentur to reach a younger target audience.
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