McCann Melbourne has launched 'Made possible by Melbourne' a free exhibition of world-changing research undertaken by the University or Melbourne
Running through the month of … read moreNovember, the integrated campaign uses the existing advertising infrastructure in Melbourne's CBD to host an interactive exhibition highlighting the contribution the research projects are making towards global welfare.
In partnership with Adshel, exhibits have been placed within the city's free tram zone and can be found on the campaign website. The exhibition is accompanied by a digital audio guide, virtual map, free cycling tour and a pop-up cafeteria offering research you can eat.
Stories featured in the exhibition include research that will improve half the world's diet, a way to turn any water into drinking water, the creation of robotic arms with a human touch, and breakthroughs in prenatal care that will save thousands of unborn lives - to name a few.
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