Peugeot: The new Peugeot Expert, for the expert

It's almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That's why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam. Agency: Havas Boondoggle, Amsterdam