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Top 6: December 14th 2016
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Transport Accident Commission: Rethink Speed - ConsequencesTop 6: December 14th 2016
The Transport Accident Commission in Melbourne Australia has launched a provocative new campaign via Clemenger BBDO, Melbourne, urging Victorians to rethink the speeds they drive at. The Rethink Speed campaign features a television advertisement reminding Victorians that speed doesn't always cause crashes but it always determines the level of injuries sustained. It depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.
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