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MTN (mobile Telephone Network): The Nightshift
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In this commercial, MTN, one of South Africa’s biggest telecommunications companies, pays homage to all the nightshift workers through The Commodore's nostalgic 80s hit, 'Nightshift'. Despite the thousands of kilometers between two friends, they connect with each other, in the middle of the night, in a humorous and light-hearted way. And from there, the song keeps travelling, connecting an entire community of 'nightshifters'. Agency: Metropolitan Republic
Line Producer: Maurice Dingli Related |
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