MTN (mobile Telephone Network): MTN Thula Thula

MTN wanted to promote Mahala Thursday and demonstrate that you can now call your loved ones for Mahala when you recharge every MTN Mahala Thursday. How MTN Mahala Thursday works, is that when MTN PayAsYouGo customers recharge with R10 or more on Thursdays, they instantly get 50% of their airtime recharge value back. So in order to demonstrate instant gratification, MetropolitanRepublic/The Jupiter Drawing Room created Solly Semenya, the security guard who sings a lullaby to his daughter with the free airtime he got just for recharging, stirring that emotive feeling. Also
validating that indeed, the best things in life are Mahala.