World Osteoporosis Day: Porcelain Bones

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50. A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: "Untreated, osteoporosis makes the bones as fragile as this porcelain". Agency: Les Gaulois, France.