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Top 6: February 1st 2017
Radio
New Zealand Police: Bang BangTop 6: February 1st 2017
In an effort to arrest the growing number of gun accidents in New Zealand, NZ Police launched 'Engage Safety', an initiative that promotes the safe storage and handling of firearms. This radio advertisement was aimed at gun-owning parents and highlighted the fact that kids like to pretend anything’s a gun, so it is easy to guess what would happen if they found a real one. Agency: Ogilvy & Mather New Zealand
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