New Zealand Police are always looking to build better relationships with the public. One of those relationships is with the Māori community. So, when the country celebrated Māori … read morelanguage week, a week in which the nation is encouraged to use the New Zealand's indigenous language, New Zealand Police decided to do something visible to show their support. They transformed an ordinary Police car. Displaying the Māori word for Police – Pirihimana. This bespoke Police car uses a traditional Koru design to create a strong connection with Māori. Being our key piece of communication, the Pirihimana car was released on the streets and quickly found its way into the press and social media. The public also made their own unofficial models and the Pirihimana car even featured in the hit video game, Grand Theft Auto. And while we are aware that a simple word won’t change everything, Pirihimana car helped the Police create a stronger connection with the Māori community. Agency: Ogilvy NZ
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