McDonald's: McDoors

In Ecuador there are no restaurants open 24 hours. McDonald's always innovating, launched the first restaurants open 24 hours a day. With a limited budget they asked us for a creative idea to promote this new service schedule.
Now that McDonald's serves 24 hours, with a very simple idea we proposed to remove the doors of our restaurants, because our restaurants are always open, we no longer need them.With the doors that we removed from our restaurants, we made a guerrilla campaign placing them in the streets near the restaurants to promote this new service.