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University of Phoenix: Carlos
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180LA is launching a motivational campaign today for University of Phoenix that features alum and PhD candidate Carlos Ramirez playing himself, and highlights the life-changing drive and determination of its students and alumni. Part of the #WeRise brand platform, the campaign tells the powerful story of a young Carlos (played by an actor in early days), who came to the U.S. from Mexico with his parents and siblings, seeking a better life and working hard to build one. While growing up, Carlos cared for his three siblings and continually found odd jobs while his parents worked. Amazingly, taking care of those kids brought something out in Carlos - his passion for the health, happiness and care of others. Through his struggles, dedication and perseverance, while working full-time, Carlos earned a Bachelor's and Master's in Nursing from University of Phoenix, and is now working towards his doctorate.
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