TV ad: Dove: It Has To Be My Way

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Dove Hair China this week launched its newest online campaign, ‘My Hair: It Has to Be My Way.’ Featuring a variety of women of differing ages and echoing Dove’s ‘Real Beauty by Real Women’ brand ethos, the campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle. Hair offers unlimited possibilities for women to reveal their inner selves. In China, however, unusual hairstyles are discouraged with women often experiencing strong social pressure to conform with their peers. Based on this insight, Ogilvy & Mather Shanghai developed a digital campaign consisting of an online movie, social media assets and follow-up videos from real Chinese women telling their unique hairstyle stories. Whether long black hair or curly blonde, brightly coloured or wavy, a pixie cut or delicately fashionable, the important thing is, “It has to be my way.”