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SHS: Teen clothes
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SHS, clothing firm with a teen core target, launches its brand new press/outdoor campaign for the 2007/08 fall winter collection.
In its latest marketing offensive SHS has endeavored to strike at the basic rebellious instinct of teenagers to promote its new line of clothes. The campaign depicts a transition period of teenagers, where they move from innocence to turn a person of his or her inner self. The advertisement shows a boy and a girl stepping out from their homes during late hours depicting their rebellious and independent attitude that marks a divide from their earlier innocent instincts. In their background there are fairy tale-like pictures of those characters and objects that kept much importance to them during their days of innocence. The two teenagers are now open to new and outdoor adventures for their recreation hunger. Strategically, the campaign highlights the spirited independent attitude of teenagers, in order to entice them, tacitly saying the firm understands their needs. With a 1 1/2 million Euros media budget, the campaign will run in Germany, Itlay, Spain, Russia and throughout South America.
Riccardo Bagnoli Photographer Related |
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