 |
Top 6: February 8th 2017
Urban art has always been used to express attitudes and defiance. That's the motto of the Real Content project, an unprecedented project created by Y&R Brasil to produce social … read moremedia content for the TNT Energy Drink. The initiative will gift Sao Paulo with urban interventions created by around 20 artists who are renowned both in Brazil and abroad.
Faced with the challenge of strengthening the brand's new positioning, #PodeVir (Bring It On), the advertising agency used an unprecedented social media content creation process in Brazil to highlight TNT's attitude, turning it into a tool of defiance. Instead of creating texts and images on a computer, the Real Content project will feature 22 works of art. Each week, there will be an artistic intervention in the city, specially produced to integrate the content of the digital platforms of the energy drink. The agency, in partnership with the guest artists, created all of the themes with the goals of making people reflect and of connecting them to urban spaces.
read less...Head of Digital and Innovation: Pedro Gravena
Social Media: Bruno Donadio
Project Management: Thais Gordon and Henrique Salvadori
Curatorship: Y&R and IDEAFIXA
Planning: Paulo Vita, Filipe Leonardos and Gabriel Cardoso
Account: Marcello Penna, Luiz Villano, Ana Luiza Leite, Isabella Dell’Antonia and Camila Takahara
Media: Gustavo Gaion, Gláucia Montanha, Patrícia Russo, Alexandre Viegas, Laís Pamboukian, Danilo Santos and Ricardo Silvestre
Client: Giulia Faria, Eliana Cassandre, Bruno Marchetto and Marcelo Shimbara.
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
