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Mitsubishi: Fumble
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Everyone knows that in Brazil the number one sport is soccer, a passion to its 200 million people. However in the last years a "new" activity is conquering more media and relevance in the country: football. The audience of NFL's regular season and Super Bowl is increasing year by year, especially on the big event, and some brands are focused to understand and enjoy this new moment. One of the best plays until now is the Mitsubishi's film that will be broadcast during the Super Bowl this year on Brazilian pay TV. Agency: Ampfy, Sao Paulo
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