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A national hearing test disguised as a short film.
3.5 million Australian's have some form of hearing loss. 85% of them do nothing about it. 'Does Love Last Forever?'is a
… read moreshort film with two different outcomes, depending on your hearing ability. It’s a hearing test in disguise based around a love story that follows the lives of a couple over 40 years.
Various audio and film techniques were used throughout the film to lead those who are hard of hearing to believe the relationship deteriorates over time.
The aim is to get Australian's debating what they experienced and talking about the impact hearing loss has on their lives – ultimately prompting people to take an online hearing test to gauge their level of hearing loss, finding the steps they can take to overcome it. Agency: Che Proximity
read less...Cochlear Limited
Shaun Hand, General Manager, Cochlear Australia/ New Zealand
Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia/New Zealand
Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific
Kate Harrison, Social Media Manager, Cochlear Asia Pacific
Emma Ramsay, Clinical Education Manager & Audiologist, Cochlear Asia Pacific
