Fuller's London Pride: #whenitrainsitpours

London Pride is delighted to announce that it has drawn on the expertise of legendary former-weatherman, Michael Fish, in its latest social media campaign, #whenitrainsitpours. Running for the whole month of February, London Pride will be offering Twitter followers in London a free pint of the award-winning ale each time in rains in London. At the centre of the campaign is a live-broadcast weather monitor, showing a windowpane via Twitter and Periscope and appearing in Twitter timelines. When rain appears on the Periscope window, that is the cue for followers to Tweet in and claim their free pint of London Pride. Agency: The Corner