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Top 6: February 15th 2017
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Dubai Foundation for Women & Children: Fighting Fists with a Finger

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Top 6: February 15th 2017
Most cases of domestic abuse start with what men think is a light tap.
For the Dubai Foundation for Women & Children, in order to help create awareness among men regarding how what they think is a light tap can escalate into something far more damaging, the agency has used Instagram stories' tap feature as a tool against domestic abuse; through the story of @lifeof_farah.
Other credits

Art Director: Yasmina Boustani

Art Director: Georges El Ten

Regional Head of Strategic Planning: Tahaab Rais

Account Director: Vicky Kriplani

Executive Creative Director: Paul Banham

Senior Creative Director: Oliver Robinson

Design Director: Erol Salcinovic

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