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Michelin: I Need You
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Michelin will introduce a new global campaign on FOX this Sunday, its first advertising appearance during the big game. The 30-second ad, titled "I Need You,"highlights how Michelin helps drivers be there for loved ones when it matters most. The spot follows the lives of people in different cultures The advertisement was filmed on locations in Cape Town, South Africa; Paris; and Guangzhou, China. The spot was produced by TBWAChiatDay NY
Head of Integrated Production: Jason Souter Related |
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