Publicis Conseil: The Day After

The French banking regulation has just changed today, switching for a new bank is easier than ever : a single signature and your new bank manages all the red tape with the old one. It triggered a fierce competition on the retail banking market to conquer new customers.In this tough context, BNP Paribas released a new advertising campaign « Change for BNP Paribas » that showcases the latest digital services of the brand : clever assets that make its customers experience simpler, safer and more mobile. The main objective is to remind all those tempted to go for a new bank that chosing BNP Paribas is the best way to get the best of two worlds: the solid expertise of an established bank along with a seamless and safe self-care.BNP Paribas stands out with a campaign produced by Publicis Conseil : at the core of it, two offbeat copies that communicate two services of the BNP Paribas App : adjusting your credit card limit with a single click + sending money to your contacts only with their mobile phone numbers.

The idea : even in the quirkiest situations, you can trust in the BNP Paribas App to make your life easier.

• « The Day After » : A man wakes up in hotel suite – the last night party must have gone out of control : everything is upside down, weird guests doze on the sofa… in addition to the 3 bears playing under the shower… Our man will have a hell of a bill to pay to fix this mess… Fortunately, with BNP Paribas, he can adjust his credit card limit and get away with this tricky situation…
> https://youtu.be/SXrAiQtKYxw


• « Dishes » : This is the story of Xavier, a teenager in his « Goth » period. He pretends to be a rebel with his parents and answer NO to everything – including washing the dishes. But thanks to the BNP Paribas App, his father can transfer him his pocket money at the right moment to make things easier.
> https://youtu.be/2jBGj1cfCys

On top of the films, these 2 stories have adapted according to the possibilities offered by the social networks – in particular, a Facebook 360° activation : using your smartphone, you can explore 360° the setting of the « Day After » to help the hero find his mobile phone. Participants can win phones, tablets and of course… a night in a hotel suite !