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Top 6: March 15th 2017
Experiential

Suavitel Goodbye Ironing: The Love Tag

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Top 6: March 15th 2017
Knowing moms wash their children's clothing before it's worn, Suavitel thought of a simple way for them to try the brand: The Love Tag. Sewn directly into select brands of children's clothing, the Suavitel-infused tag dissolves in the wash cycle, releasing fabric softener and a gentle scent directly onto the garments. With no extra effort, mom can swaddle her children with a little added love.Agency: VML
Other credits

1. Debbi Vandeven VML Global Chief Creative Officer

2. Juan Santos VML Chief Experience Officer

3. Mike Wente VML Chief Creative Officer

4. Maurizio Villareal VML Executive Creative Director

5. Catalina Hernández VML Managing Director

6. Joan M Villas VML Group Client Engagement Director

7. Antonio López VML Group Creative Director

8. Raquel Jácome VML Creative Director

9. Carlos Ordonez VML Design Director

10. Linda Bumgarner VML Executive Creative Director Copywriter

11. Viviana Martínez VML Copywriter

12. Maicol Vera VML Art Director

13. Diana García VML Graphic Designer

14. Production VML Studios & Capital Films Production

15. Maria Elisa Carvajal Colgate-Palmolive VP Global Marketing

16. Rosy Ojeda Colgate-Palmolive Digital Category Manager

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