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Web Film
Cancer Research UK: Because of You
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This Sunday, Cancer Research UK launches an emotionally led, user-generated content campaign in the lead up to Mother's Day. In a climate where trust in UK charities has dropped, this new campaign sets out to directly thank Cancer Research UK's regular supporters, showing them the impact they have made on people’s lives. This 'survivor generated' campaign features mums that are alive today thanks to pioneering research, which is in part funded by monthly donations like theirs. The campaign highlights that survival rates have risen from 1 in 4 people surviving cancer for 10 years or more to 2 in 4. Created by Atomic London,
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