After years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory, highlighting Lotto NZ's core purpose of … read moregenerating community funding heritage as a community funding initiative. This film enters the world of young Dylan, a keen, albeit trepidatious, football player, who with a light tap of the ball, sees his own life take a dramatic shift. DDB Chief Creative Officer, Damon Stapleton, says the 60-second film recognises Lotto players for the contribution many of them may not even realise they're making. The spot sees DDB working with the acclaimed The Sweet Shop once again.
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