Following the launch of their 'Active Care' insurance last year, AIG Japan has created an online film to promote the new concept that sideswipes all of the old conventions of the … read morelocal insurance industry. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter. As part of all standard AIG Japan insurance coverage, the company actively cares for customers before, during and after all of life's major milestones. Active Care is as much about trying to prevent bad things from happening as it is about dealing with the consequences of adverse events. The film created by TBWAHakuhodo named #TackleTheRisk, features New Zealand's National Rugby Team storming the streets of Tokyo, and tackling stunned citizens all over the city. While All Blacks' leading player Jerome Kaino unexpectedly wipes out a high school student on Shibuya crossing, other players send a bike messenger flying, decapitate a mascot in costume handing out flyers, and obliterate salary-men exchanging business cards. We then realise that the flying tackles are not random, but that each one is actually a lifesaving act, rescuing someone from a terrible unforeseen accident. The movie illustrates in a humorous and light-hearted way how there can be risks lurking in unexpected places throughout our lives. Most of us don't have guardian angels flying at us in the form of burly rugby players - but the movie shows AIG will be there to proactively help prevent terrible things from happening with Active Care.
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