Titan Edge Ceramic: Art of Ceramic

The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural. Jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand. Agency: Ogilvy & Mather Bangalore