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Top 6: May 3rd 2017
The project Invisible Sexism was created in partnership with the advertising agency FCB Brazil. It consists on painting messages of empowerment on the models' bodies for the fashion
… read moreshow of the stylist Amir Slama in SPFW. The ink, however, only appears in photos taken with a flash. The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggression. And that is because most people believe that women who wear short clothes are the ones encouraging sexual harassment. Agency: FCB Brasil.
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Credits
Other credits
Projects: Marcio Bueno
Projects: Suelen Mariano
Account: Cris Pereira Heal
Account: Anna Sant'Anna
Account: Henrique Silva
Planner: Marcia Neri
Planner: Bianca Reame
Planner: Rafael Goncalves
Planner: Marcio Rodrigues
Planner: Carolina Valentim
Media: Fabio Freitas
Media: Cristina Omura
Media: Augusto Gasperotto
Graphics Production: João Albertini
Graphics Production: Daniele Fonseca
Graphics Production: Camila Galdêncio
Art Buyer: Tina Castro