Tesco: Supermarket Woman

Tesco's F&F is placing itself firmly on the fashion map with the launch of 'Supermarket Woman', the brand’s first global campaign created by ODD. The campaign introduces the brand's new'Supermarket Woman' campaign platform, which celebrates the fact that F&F clothing is found in Tesco's shopping aisles. The aisle is the place where kaftans and flip-flops break up the humdrum of the shopping list. And it is where 'accidental' dresses get bought by customers who had only popped out for a pint of milk.