Alcoholics Anonymous: ARCHITECT

“How can I be an alcoholic? I have 2 college degrees I speak 3 languages. Alcoholics are those who live on the streets. Unemployed bums.”

This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because her own prejudice against AA members.

Inspired by that, the campaign aims to turn over the stereotype created around alcoholics, showing they’re more than just alcoholics they have a profession, a family and they’re people like you. And no matter how far this disease has taken you, they’re always there to help.

To illustrate the campaign we put together in one single face the personality of different head shapes to reflect the plurality of people found in the Alcoholics Anonymous and to complement the posters we used icons of each individual profession.