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Metsä Wood: Plan B – City Above The City
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Urban populations will grow by a staggering 2.5 billion people by 2020, and urbanisation is outpacing the ability to build affordable and sustainable living space. Wood construction is the best way to battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsä Wood s main product, Kerto LVL (Laminated Veneer Lumber), is light, fast and green with multiple uses and benefits in construction. It is the only material light enough to build on existing structures. The task is to make a global expert target group of building professionals aware of this and to inspire them to plan and build building extensions with Kero.Agency: Hasan
Karoliina Harjula, Communications manager Related
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