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Top 6: May 17th 2017
Ambient
RIOgaleão - Aeroporto Internacional Tom Jobim: Changing DestiniesTop 6: May 17th 2017
On International Women's Day, to get attention to gender violence, we renamed RIOGaleao Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness.Agencia3, Brasil
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