NOS: LIVETROPHY

Havas in partnership with NOS, in light of the Portuguese football league NOS’s sponsorship, have just created the very first Live Trophy of the world.
On the 13th May, the match Benfica-Vitoria de Guimaraes defined the Liga NOS 2016/17 champion. The most wanted trophy handed over to the champions had 2 cameras on it which allowed to capture live, from a new point of view, the champion's celebration. This real time activation was produced by Canal 180 and allowed to live broadcast the entire team’s celebration from the trophy's point of view, connecting the fans to their team and joy and celebration.

Millions of Portuguese people could watch this totally innovative format, through TV and online real live broadcast, including tens of thousands through NOS facebook live streaming.

This content got real traction, was a tremendous hit and it’s still reaching more and more Portuguese people, to a point that it counts already with more than 2 Million online views.

We’re connected by the fans. We’re connected by the celebration.
We’re connected by the experience.
We’re connected by football.