Pancake House: Pancake House Doodle Voucher

Pancake House is a restaurant chain with over 150 stores all over The Philippines. It's been around for 43 years but needed to reach a younger generation. So, BBDO Guerrero launched Pancake House Doodle Voucher. A promotion that turned selfies into unique and personalized food vouchers, on snapchat. An artist was brought in to collaborate and create on-the-spot doodles for each selfie received. They allotted 10-15 minutes for brainstorm and drawing. Each transformed doodle voucher was quickly sent back to users with the brand wishing them a better Monday with Free Chicken, Waffles, milkshakes and tacos. Agency: BBDO Guerrero Philippines