Interactive ad: Leroy Merlin: The Host

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Top 6: June 7th 2017

Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.This way Leroy Merlin’s logo became a guarantee of quality and style.Agency: Publicis

Category Retail services
URL https://www.youtube.com/watch?v=8yL2IjRGw1E&feature=youtu.be
Client Leroy Merlin Italy
Agency Publicis
Production Ascent
Country Italy
Uploaded 26 May, 2017

Credits

Executive Creative Director
Bruno Bertelli
Executive Creative Director
Cristiana Boccassini
Creative Director
Francesco Epifani
Creative Director
Emanuele Viora
Creative Supervisor
Enrico Bellini
Copywriter
Mattia Basti
Digital creative
Giorgio Lucchetti
Digital Creative Director
Massimo Guerci

Other credits

Account: Simona Coletta, Fabiola Miccone, Arianna Di Marco

Senior Strategic Planner: Guglielmo Pezzino, Mattia Bellomo

Project Manager: Sara Vignolo

TV Producer: Maria Vittoria Ceresoli

Production Company: Ascent

Director: Valerio Rufo

D.O.P.: Angelo Stramaglia

Executive producer: Christian Scacco

Producer: Leonardo Godano

Architects: Triplan

Leroy Merlin: The Host

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Leroy Merlin: The Host

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