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AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analysed and individual driving lessons are tailored and shared with parents to reduce the risk of accidents caused by inexperience. Agency: Ogilvy, Melbourne
Credits
Other credits
Agency Credits - Ogilvy Melbourne
Creative Team
Executive Creative Director - David Ponce de Leon
Senior Art Director - Karsten Jurkschat
Senior Copywriter - Alex Little
Account Service team
CEO - David Fox
Head of Strategy - Gavin McMillan
Managing Partner - Michael McEwan
Group Account Director - Belinda Danks-Woodley, Sarah Bailey
Account Director - Belinda Bassingthwaighte
Account Manager - Jessica McColl
Digital Development Team
National Head of Digital - Jason Davey
Head of Digital - Alistair Bruyns
Technical Director - Josh Bondy, Tim Chapman
Senior Digital Project Manager - Alex McNeilly
UX Director - Gina Hughes
Design Team
Digital Art Director - Mark Tompkins
Senior Digital Designer / UX Designer - Rani Shabtai
Senior Designer - Jesse Steinfort
Agency Credits - Ogilvy PR
Public Relations Team
Associate Director - Kate Aurel-Smith
Senior Account Director - Bronte Tarn-Weir
Account Manager - Sonia Heng
Account Executive - April Gore
Client credits:
Project Team
Project Lead - Lauren Shepherd
Project Manager - Alok Pandit
Digital Self Service Specialist - Andrew Muir
Technical Team - Albert Kalaja, Kiran Abraham, Ngoc Nguyen, Michael La
Marketing Team
EGM Brand and Marketing - Kristi Woolrych
Head of Brand and Marketing - Tim Hernadi
EM, AAMI Brand and Marketing - Michelle Martinis
AAMI Marketing team - Michelle Martinis, Jo-Anne Tierney, Claire Whish-Wilson, Catherine Bloxsom, Angela Grogan, Anthony Russell
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