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Top 6: June 21st 2017
Ambient
Ikea: Cook This PageTop 6: June 21st 2017
Leo Burnett Toronto released a beautifully understated advertising campaign that started as an in-store promotion for IKEA Canada. The effort quickly generated conversation and praise from consumers and advertisers alike. As the buzz continues, we take a deeper look at the "Cook This Page" campaign as part of our Cannes Contenders series. Swedish home-furnishings brand IKEA is known for its simple, modern design aesthetic, including its line of kitchenware products. One of the challenges was getting people comfortable with cooking. The solution? Turn them into efficiently modern home chefs.
Senior Graphic Artist: Robin Osmond Also best this week |
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