Outdoor ad: Plan International Finland: Plan & Kotipizza Child Labour stunt

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Top 6: June 21st 2017

Children's rights organisation, Plan International Finland, marked World Day Against Child Labour (Monday June 12th) with a shock campaign to ram the issue of global child labour down the throats of the public. Conceived by hasan & partners, the collaboration between Plan International Finland and Finnish pizza chain Kotipizza saw the Kotipizza Munkkiniemi restaurant’s usual workforce replaced by young girls. Secret cameras captured the customers' reactions, which ranged from surprise and concern to anger and horror, with one customer shouting in disgust at the manager’s use of child labour.
The pizzeria takeover was part of Plan International Finland's longer campaign, "Everygirls' rights" which focuses on one girl’s rights at a time. The right to learn is one of the major themes.

Category Charities & appeals
Client Plan International Finland
Agency hasan & partners
Production hasan motion
Country Finland
Uploaded 16 June, 2017

Credits

Director
Ville Lahti
Creative Director
Tobias Wacker
Producer
Jacob Gardner
Producer
Marc Stevenson
Copywriter
Katariina Harteela
Art Director
Alfonso Arbós
DoP
Toni Pasanen
Post production
Mika Onnela
Editor
Ville Lahti
Production Manager
Marju Aarnivirta
Colourist
Mika Onnela

Other credits

2nd assistant camera and digital information technician: Paco Bouazza

Lights: Samuel Valkola

Sound: Time Piipponen /Music Audio Network

Account manager: Pia Fri

Client:

Plan International Finland:

Outi Ruuskanen, Marketing & Fundraising Manager

Kirsi Mettälä, Marketing Director

Kotipizza:

Antti Isokangas, Chief Communications and

Corporate Responsibility Officer

Anna Rahikainen, Communications manager