Children's rights organisation, Plan International Finland, marked World Day Against Child Labour (Monday June 12th) with a shock campaign to ram the issue of global child labour … read moredown the throats of the public. Conceived by hasan & partners, the collaboration between Plan International Finland and Finnish pizza chain Kotipizza saw the Kotipizza Munkkiniemi restaurant’s usual workforce replaced by young girls. Secret cameras captured the customers' reactions, which ranged from surprise and concern to anger and horror, with one customer shouting in disgust at the manager’s use of child labour.
The pizzeria takeover was part of Plan International Finland's longer campaign, "Everygirls' rights" which focuses on one girl’s rights at a time. The right to learn is one of the major themes.
read less...
