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Top 6: July 5th 2017
Emirates Team New Zealand's long standing sponsor, Toyota New Zealand is seeking support from Bermuda as it starts its challenge for the America's Cup in a new campaign developed by … read moreSaatchi & Saatchi, New Zealand. The campaign, launched in the Caribbean island nation's media, draws many parallels between Bermuda and New Zealand under the heading, "Hey Bermuda we look great together," and then cuts to the chase. The campaign notes that both Bermuda and New Zealand are island nations originally colonised by Britain, with a liking for fishing and that both happen to have a city called Hamilton. It also suggests that if Emirates Team New Zealand wins the "Auld Mug" we will give Bermuda the North Island, subject to Prime Minister Bill English being "cool with it".
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Credits
Other credits
Head of Strategy - David McIndoe
Head of PR & Social – Isobel Kerr-Newell
Creative Services Director – Su Johnstone
Senior Retoucher – Nick Browne
Finished Art – Abigail Kerr
Digital Producer – Emma Bossley
Digital Build – Martin Needle
Business Director – Susie Darling
Account Director – Kate Gyde
Chief Executive Officer: Alistair Davis
General Manager UV & Marketing, Executive: Andrew Davis
Manager - Marketing Operations: Susanne Hardy
Team Leader - Marketing Operations: Jamie How
Social Media Coordinator: Sarah-Kate Sinclair
Media Agency: Starcom New Zealand
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