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AIB Mortgages: The Last Day of Maire’s Mortgage, 60s


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Allied Irish Bank and Rothco launch the second phase of their touching campaign 'The Last Repayment'. Earlier in the year, they released 'The Last Day of Kate & Mick’s Mortgage', seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson.Agency:Rothco
Credits Other credits

Finished Art: David Gallagher and Gerry Cole

Business Director: Jimi McGrath

Account Director: Caitriona Ní Laoire

Account Manager: Karen Kenny

Strategy: Patrick Ronaldson and Casey Smyth

Digital Strategy/Connections: Emer Fitzgerald

Photography: Robert J Wilson

Editor: Lee Hickey

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