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Experiential
American Express: The Voice Surprise
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A short while ago we uploaded a video to promote a Guns 'N Roses concert. While we knew most people wouldn't watch it with the sound on, for those who did, American Express had a surprise in store.
Users who played the video with sound heard something unexpected: "The first 50 of you who message us the name of the band's lead singer, get a free ticket to the concert" Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton Related |
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