djuice SMS package: SMS Bandi

The task undertaken by Leo Burnett, Budapest was to boost sales for a SMS based djuice package at a great price in spite of the price war on the market and the fact that these days SMS is so much a commodity that it’s not exciting anymore for their young target audience.
The solution: te agency reinvented the fun and entertaining side of SMS via a new service idea rather than a campaign idea. The new service is the SMS SINGING which was presented as a crazy invention of an ordinary wedding singer – SMS Bandi who sings out your sms live on his website.