 |
Embed Video
When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary – but unstable - turbo-charged engine. So the yellow RS01 often entered … read morethe stands lane streaming white smoke. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname “Yellow Teapot” as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. But Renault kept on working…and finally won its first GP only two years after.
As a testimony of its history made out of passion and perseverance, Renault have decided to create the 2017 Yellow Teapot. A real teapot, inspired by the RS01 & RS17 design, that will become the official teapot of the Renault Formula One team, transforming each sip into a sip of pride. The teapot will also equip the kitchens of the Atelier Renault restaurant on the Champs-Elysées, and a first limited edition of 40 teapots, will be sold to the general public at the Atelier and on at Renault online shop.
read less...Agency : Adrien Dumont, Domitille Bouvier, Grégoire Bautier, Lisa Wey
Advertiser managers :
Arnaud Delebecque
Andreea Culcea
Xavier Hourdeau
Nathalie Fiancette
Film Production :
3D : Pierrick Lamoureux
Director : Jean Paul Frenay
Sound Producer : Fabien Cornec
Production House : Prodigious
3D Production : Audrey Lagnous, Mathieu Gérard, Nicolas Bossu
Producers : Manuel Henoque, Romain Guilbert, Melissa Adali, Sarah Vavasseur
Post-production : Solveig Pastor, Tara Galy Nadal
3D Post-production : Matthieu Royer (Prodigious) / Fanny Bilani, Arthur Paux, Olivier Zibret, Benoit Messager, Mathieu Destrade et Stephen Plongeon (Reepost)
Film Editor : Aaron Fuks
Sound Design : Marcelo Baldin (Combustion studio)
Graphistes : Dorothée Sorbier, Aurélien Farrobbia, Yoann Bouchard, Jérémy Maillard, Camille Lopez, Arnaud Grelaud, Léo Vedel, Laurent Harambillet, Jeanne Loyer, Jérôme Lionard, Marie Coudiere, Guillaume Jolly, Hugo Durand Mermet, Tim Mendler
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
