Bud Light: Vendor

Bud Light will debut the first of its 2017 NFL TV spots via Wieden + Kennedy, New York, within the brand's 'Famous Among Friends' platform, 'Vendor.' The new creative will air for the first time during 2nd quarter of the national broadcast of the New England Patriots home opener against the Kansas City Chiefs. It's the first of Bud Light's football-themed spots that will launch this season and similar to recent Bud Light creative, it highlights fun, humorous takes on friendship through the lens of the NFL fan experience.