Called 'Thank You,' this campaign for GLAD via FCB Canada, kicks off in full force across TV, digital and social media across Canada (in English and French). The goal of the campaign is to instill appreciation in a garbage bag that gets the job done, while also communicating GLAD's, functional benefits. The creative is told from the POV of the garbage man, thereby showing how a trustworthy garbage bag can affect someone who deals with them every single day.
