Interactive ad: Vodafone: Say it Tika

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Top 6: September 27th 2017

More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Maori place names on an online platform developed by Vodafone and Google Maps. The most 'pinned' places identified by Kiwis on the Say it Tika (Say it right, #sayittika) website as needing attention are Tauranga, Waikato, Taupo, Manurewa, Rotorua and Whangarei. 'Say it Tika', which launched via FCB, New Zealand, during Te Wiki O Te Reo Maori (11-17 September), gives Kiwis an important role to enhance the local pronunciation of global platform Google Maps.

Category Telecommunications
URL http://www.sayittika.co.nz
Client Vodafone
Agency FCB New Zealand
Production Untold
Country New Zealand
Uploaded 21 September, 2017

Credits

Executive Creative Director
James Mok
Executive Creative Director
Tony Clewett
Creative
Lennie Galloway
Creative
Thomas Gledhill

Other credits

Creative Services Director: Jenni Doubleday

Head of Craft: Nick Smith

Head of Content: Pip Mayne

Managing Director: Fleur Head

Group Account Director: Jo Taylor

Senior Account Director: Emma Richardson

Senior Account Manager: Ra Kahukiwa

Planner: Murray Streets

Head of PR & Activation: Angela Spain

PR Senior Account Director: Joanna James

Production Co Director | Photographer: Arvid Eriksson

PR Account Executive: Katie Smith

Executive Digital Producer: James McMullan

Digital Creative Director: Matt Barnes

Digital Designer: Andrew Jackson

Developers: Andrew Jackson | Andrew Johnson

Vodafone: Say it Tika

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Vodafone: Say it Tika

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