Ikea: Say Hej to IKEA Place

72andSunny Amsterdam collaborated with IKEA as the brand launched its augmented reality App 'IKEA PLACE', which is available from 10 am PT/ 6 pm GMT today on Apple's App Store. IKEA Place marks a significant milestone in the IKEA digital transformation journey and kickstarts a shift in the way retail furniture will be purchased. To launch IKEA Place, Inter IKEA Systems partnered with Space10 and TWNKLS for the User Experience and development of the app. 72andSunny Amsterdam developed the strategy, comms planning, and creative assets for the BETA launch, which includes a series of films, GIFs, social content and blog post.