AMI Insurance: Rollergirl

AMI with Colenso BBDO have launched the brand's new purpose with an unconventional insurance commercial that imagines how good a safer world might look – a world that AMI are committed to building, with ideas and innovations designed keep people safe. See ami.co.nz/saferworld for some of their work so far. Set to the 90s hip-hop groove of 'Where I’m from' by Digable Planets, the feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood. It concludes with the idea that together, we can make our world a safer one.